We are an amazing team of strategists, designers and engineers specialized in creating breakthrough products and services. Our goal: Help you find your growth vector and capture value.
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Product Strategy
Put your customer at the center of your product strategy. The best way to deliver a successful product is to involve the customer throughout the entire design and development process.
Project Management
Our project management experts can jump right in to where your internal resources are tight, working alongside your team to keep projects moving forward smoothly.
UPS : Could “minions” trucks also be useful?
Thursday, May 17, 2018
UPS announced its partnership with the British technology company, Arrival, to deploy a "pilot fleet" of 35 new electric trucks. But what has attracted the attention of many people is not the new technology, it is rather the look of the trucks.
But the [...]
Two minutes to understand what is an INSIGHT
Wednesday, April 5, 2017
This video of a little more than two minutes clearly explains how to recognize an "insight". I like particularly the definition of an "insight". We recognize it according to 3W 1. What does the customer doing? 2. Why does he do it? 3. Wow, Nobody had [...]
How to shake a sleepy market?
Wednesday, December 14, 2016
A recent article by FastCo caught my attention. The electric toothbrush market is stagnant since a few years. How can one of the two conglomerates, Oral-B or Philips, reinvent its products or offer to grab new market share?
Well, maybe just like Kodak [...]
Innovation pitfalls
Wednesday, November 16, 2016
Innovation is the main reason why business succeed. Why? Because innovation means change and if you embrace change, there's more chance your competition will become obsolete.
But innovation has many pitfalls. The main three are:
1. Risk. Innovators must [...]
Innovation: It's not about processes & tools!
Thursday, October 6, 2016
Most business consultants tend to focus on the "how" (i.e. Processes, tools, practices, etc.). At Triode, we try to focus on the "What". What is needed in the market? What if your current customers did not need our product or service anymore?
With a [...]
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