Objectives
The Gecko Alliance Group sought to validate certain ideas and make informed development choices for a new product line.
The team also wanted to maintain its status as an innovative company within its current market.
Steps taken with Triode
Ever the creative thinkers, Triode used the voice-of-the-customer method to validate Gecko’s ideas and hypotheses.
This important step required the involvement of key players from all the decisional links in the targeted markets.
Results
Together, Triode and Gecko Alliance Group:
- Confirmed the potential of the product idea
- Ensured market receptivity
- Focused on and prioritized the efforts by internal product development teams
Using a 100% flexible and efficient product development and management approach, our experts successfully rose to the challenge.