Sunday, February 14, 2021
Failure to properly articulate your value proposition
The value proposition is the new sales pitch. Too many companies describe themselves as “better, faster, cheaper” than what already exists on the market, and their pitch stops there.
But this [...]
Tuesday, December 15, 2020
We often talk about entrepreneurial failures and why the vast majority of new products are flops. But this time we are witnessing success. What happens when you put together all the key elements for a successful product launch?
Recently, the [...]
Monday, August 24, 2020
You have a problem in your organization that make's you procrastinate like there's not tomorrow!
You know the kind of problem that every time you come across it you think: "Wow we have to take care of it, maybe one day!"
Tuesday, May 19, 2020
The pandemic creates a lot of new opportunities (and menaces!) for the apps market…
Thursday, March 26, 2020
Recently, the Canadian government appealed to all manufacturing companies to support efforts to combat COVID-19. If you are a Canadian manufacturer or a Canadian company that can help Canada meet medical supplies needs, your help is needed.