Wednesday, April 5, 2017
This video of a little more than two minutes clearly explains how to recognize an "insight". I like particularly the definition of an "insight". We recognize it according to 3W 1. What does the customer doing? 2. Why does he do it? 3. Wow, Nobody had [...]
Wednesday, December 14, 2016
A recent article by FastCo caught my attention. The electric toothbrush market is stagnant since a few years. How can one of the two conglomerates, Oral-B or Philips, reinvent its products or offer to grab new market share?
Well, maybe just like Kodak [...]
Wednesday, November 16, 2016
Innovation is the main reason why business succeed. Why? Because innovation means change and if you embrace change, there's more chance your competition will become obsolete.
But innovation has many pitfalls. The main three are:
1. Risk. Innovators must [...]
Thursday, October 6, 2016
Most business consultants tend to focus on the "how" (i.e. Processes, tools, practices, etc.). At Triode, we try to focus on the "What". What is needed in the market? What if your current customers did not need our product or service anymore?
With a [...]
Wednesday, May 25, 2016
When a business finally reaches some growth, it's important to consider one aspect that is not talked about enough regarding innovation – flexibility and adaptability.
What organizations need to take into this new period of growth is the need to be [...]