Product Manager

What do product managers actually do?

This is a question that gets asked a lot, because the definition of a product manager varies from one company to the next. A survey of over 100 product managers conducted by Alpha UX demonstrates that the primary roles and responsibilities of product managers [...]

The Product Line Manager role at New Balance

Claire Wood from New Balance explains in 3 minutes what is her role as a Product Line Manager. https://www.youtube.com/watch?v=cZDJFpxl3tE Patrick Sirois [email protected] www.triode.ca At Triode, we specialize in developing new products and services for [...]

What to do after a Voice of Customer?

  Over the last few weeks we have talked a lot about market analysis and Voice of Customers (VoC) in this blog. But if you want to get a good return on investment from your VoC, you must take action. How do you go about doing this? This post provides [...]

Market Research: How to ask your customers questions

A big part of market research is asking customers direct questions. Surveys and questionnaires are an excellent tool for finding out what your customers want and need and getting their feedback on your product. Unfortunately, most companies ask their customers [...]

Medical device industry outlook

A survey conducted by Emergo Group indicates that sales growth in 2014 was lower than in 2013. A number of factors may have contributed to this negative change. Firstly, the European economy has been in a slump for several years now. This has affected [...]

How to conduct usability testing for medical devices

When testing medical devices (or any new products) for usability, it’s important to test both the device and the manual/instructions that go along with it. Usability testing is meant to pinpoint sources of confusion, information that is missing or out of [...]

Find flaws in your design through user shadowing

How do your customers interact with your product? What problems do they encounter in its use? The best way to find the answers to these questions is by “shadowing” them as they use it. This means following them around, filming, photographing or taking [...]

How design thinking saved Airbnb from failure

When Airbnb was just a small startup, its founders participated in Y Combinator’s program for startups to improve their position and refine their pitch to investors. They sat with design thinker Paul Graham and tried to figure out why bookings were so low [...]

How to get into customers’ heads

The most important factor in the success of a new product or service is how the customers feel about it. Development teams need to have a clear view of what is important to customers in their industry and in general so they can create a product which meshes [...]

Why did Google suspend Google Glass?

Wearable tech is a much talked-about trend, but the demise of Google Glass would seem to suggest that it’s not here just yet. Google Glass is an internet-connected eyewear that was tested and marketed for two years. In January, Google announced that it would [...]