Articles

Who are the product managers?

Product management is an organizational lifecycle function within a company dealing with the planning, forecasting, or marketing of a product or products at all stages of the product lifecycle. A product manager investigates, selects and drives the [...]

The 5 principles of Design Thinking

The 5 principles of Design Thinking for better product / service strategy A survey of CEOs revealed that 80% of them thought they were delivering excellent service to their customers but only 8% of the customers agreed with them! This is likely because [...]

What Is Design Thinking and Who Thought of It?

Design Thinking: The latest Innovation Process. So what Is Design Thinking and who thought of it? Design thinking is a creative process which focuses on solutions instead of problems. It combines contextualizing problems, generating insights and executing [...]

7 Recent Medical Device Failures Catching FDA's Eye | Qmed

Inadequate instructions, component issues, and assembly errors—those are but some of the causes behind recent medical device recalls and serious warnings announced by the FDA. Here are some of the major medical device failure events since January: 7 Recent [...]

Service design explained (vimeo)

A short animation explaining the basics of service design by Yosef Shuman. Why was this made? Service design is based on research, developing ideas and testing experiences. http://vimeo.com/88455206 Triode is a consulting firm specialized in product [...]

Innovation starts with a question

Want to innovate? Start by asking questions... and make sure you listen.Ask questions to your customers ... you may find new opportunities!Ask about your product / service.Understanding your customers and their behavior is crucial. We often strive to get [...]

Marketer as anthropologist

Meet five MedTech Influencers

Very interesting slideshow posted by MDDI last week: It's not just Obamacare that is influencing the medical devices world. These five individuals and organizations are also changing our industry and how we perceive it. View Five MedTech Influencers you should [...]

7 Steps for Putting Ideas Into Action

Most of the entrepreneurs that I coach have plenty of ideas. Most of the companies that I work with have more ideas than $$. So what should you do with those (many) ideas? Here's a clever seven-step technique for developing ideas you can actually use to solve [...]

Why should your customers buy from you?

Innovation isn't easy! If you want to stand out from the competition you may be tempted to change your customers’ behavior. Why should they buy your product or service? That is the question. You must give them a very good reason. Effective innovation [...]