Design Thinking. Design what?
Thursday, June 26, 2014
A short video (3 minutes) that clearly explains what is Design Thinking.
http://youtu.be/3sOeSkTUTA0
As suggested, the 1 + 5 steps process is describded:
1. Set up a creative working environment
2. Talk to your stakeholders (i.e. users, distributors, [...] 
How to use Voice of Customer to innovate
Wednesday, June 18, 2014
If you are going to create a product that fulfills the needs of the customer, you have no choice but to listen to what the customer has to say. Steve Jobs had been known to say that all of Apple's breakthrough innovations have come from listening to customers [...] 
What is Voice of the Customer? It's not your typical market study!
Wednesday, June 11, 2014
A crucial part of a successful product strategy is understanding what the customers' needs are. This process if called Voice of the Customer (VOC) and should be conducted as soon as possible in the product development.
Information should be gathered from a [...] 
Why you should invest in product strategy
Wednesday, June 4, 2014
You’ve developed a great new product and are ready to launch it to the world. Any good business strategist will tell you that before you launch, you need a product strategy. A product strategy is defined by businessdictionary.com as “a plan for marketing a [...] 
Can Innovation Make Money? Yes with the help of Design Thinking.
Wednesday, May 28, 2014
A famous saying quoted by many CEOs is that “gambling, divorce and innovation are the best ways to lose money.” But recently, businesses have started to see the benefits of design thinking for making money through innovation. CEOs start to see that design [...] 
Bringing Design Thinking into Your Organization
Wednesday, May 21, 2014
Bringing Design Thinking into Your Healthcare Organization
Healthcare organizations like the Mayo Clinic, Procter & Gamble and GE Healthcare are integrating design thinking into their company culture, in order to boost innovation and bottom lines. A 2003 [...] 
Design thinking: case study from GE Healthcare
Wednesday, May 14, 2014
Design thinking case study: GE Healthcare
We have talked about the origin and the principles of Design Thinking in past blog posts. But how do a company really use the design thinking approach to redefine a service or a product? Here an interesting example at [...] 
How to use empathy as part of a design thinking approach?
Wednesday, May 7, 2014
In the twentieth century, much emphasis was put on introspection: the process of looking inwards to understand ourselves. In this century, people are instead focusing outwards, trying to develop empathy toward other individuals and groups. Empathy is a useful [...] 
Design Thinking: Case study from the healthcare industry.
Wednesday, April 30, 2014
A case study from the healthcare industry at Mayo Clinic
Design thinking is a vital tool in fostering innovation and delivering services which make the consumer feel good about his or her experience. The Mayo Clinic has an entire lab devoted to utilizing [...] 
Six top medtech trend insights 2014
Wednesday, April 23, 2014
Article from Medical Device Business
From a zipper-like wound closure device that can be peeled off at home to a telemedicine robot, there are plenty of ingenious devices included as finalists in this year’s Medical Design Excellence Awards.
It is [...]