Articles

Product strategy: Why is usability testing important?

source: hubpages.com How often have you purchased a new product and had trouble figuring out how to use it? How many products do you have in your home whose myriad functions you barely take advantage of? When a product is easy to use, we barely notice, but [...]

Voice of the Customer in the healthcare industry

We’ve been talking about Voice of the Customer and how it can glean insights which help improve and innovate products and services. But who are the customers when we talk about healthcare? Actually, there are two types of customers. Despite the fact that in [...]

Design Thinking. Design what?

A short video (3 minutes) that clearly explains what is Design Thinking. http://youtu.be/3sOeSkTUTA0 As suggested, the 1 + 5 steps process is describded: 1. Set up a creative working environment 2. Talk to your stakeholders (i.e. users, distributors, [...]

How to use Voice of Customer to innovate

If you are going to create a product that fulfills the needs of the customer, you have no choice but to listen to what the customer has to say. Steve Jobs had been known to say that all of Apple's breakthrough innovations have come from listening to customers [...]

What is Voice of the Customer? It's not your typical market study!

A crucial part of a successful product strategy is understanding what the customers' needs are. This process if called Voice of the Customer (VOC) and should be conducted as soon as possible in the product development. Information should be gathered from a [...]

Why you should invest in product strategy

You’ve developed a great new product and are ready to launch it to the world. Any good business strategist will tell you that before you launch, you need a product strategy. A product strategy is defined by businessdictionary.com as “a plan for marketing a [...]

Can Innovation Make Money? Yes with the help of Design Thinking.

A famous saying quoted by many CEOs is that “gambling, divorce and innovation are the best ways to lose money.” But recently, businesses have started to see the benefits of design thinking for making money through innovation. CEOs start to see that design [...]

Bringing Design Thinking into Your Organization

Bringing Design Thinking into Your Healthcare Organization Healthcare organizations like the Mayo Clinic, Procter & Gamble and GE Healthcare are integrating design thinking into their company culture, in order to boost innovation and bottom lines. A 2003 [...]

Design thinking: case study from GE Healthcare

Design thinking case study: GE Healthcare We have talked about the origin and the principles of Design Thinking in past blog posts. But how do a company really use the design thinking approach to redefine a service or a product? Here an interesting example at [...]

How to use empathy as part of a design thinking approach?

In the twentieth century, much emphasis was put on introspection: the process of looking inwards to understand ourselves. In this century, people are instead focusing outwards, trying to develop empathy toward other individuals and groups. Empathy is a useful [...]