Articles

What is Voice of the Customer? It's not your typical market study!

A crucial part of a successful product strategy is understanding what the customers' needs are. This process if called Voice of the Customer (VOC) and should be conducted as soon as possible in the product development. Information should be gathered from a [...]

Why you should invest in product strategy

You’ve developed a great new product and are ready to launch it to the world. Any good business strategist will tell you that before you launch, you need a product strategy. A product strategy is defined by businessdictionary.com as “a plan for marketing a [...]

Can Innovation Make Money? Yes with the help of Design Thinking.

A famous saying quoted by many CEOs is that “gambling, divorce and innovation are the best ways to lose money.” But recently, businesses have started to see the benefits of design thinking for making money through innovation. CEOs start to see that design [...]

Bringing Design Thinking into Your Organization

Bringing Design Thinking into Your Healthcare Organization Healthcare organizations like the Mayo Clinic, Procter & Gamble and GE Healthcare are integrating design thinking into their company culture, in order to boost innovation and bottom lines. A 2003 [...]

Design thinking: case study from GE Healthcare

Design thinking case study: GE Healthcare We have talked about the origin and the principles of Design Thinking in past blog posts. But how do a company really use the design thinking approach to redefine a service or a product? Here an interesting example at [...]

How to use empathy as part of a design thinking approach?

In the twentieth century, much emphasis was put on introspection: the process of looking inwards to understand ourselves. In this century, people are instead focusing outwards, trying to develop empathy toward other individuals and groups. Empathy is a useful [...]

Design Thinking: Case study from the healthcare industry.

A case study from the healthcare industry at Mayo Clinic Design thinking is a vital tool in fostering innovation and delivering services which make the consumer feel good about his or her experience. The Mayo Clinic has an entire lab devoted to utilizing [...]

Six top medtech trend insights 2014

Article from Medical Device Business  From a zipper-like wound closure device that can be peeled off at home to a telemedicine robot, there are plenty of ingenious devices included as finalists in this year’s Medical Design Excellence Awards. It is [...]

Who are the product managers?

Product management is an organizational lifecycle function within a company dealing with the planning, forecasting, or marketing of a product or products at all stages of the product lifecycle. A product manager investigates, selects and drives the [...]

The 5 principles of Design Thinking

The 5 principles of Design Thinking for better product / service strategy A survey of CEOs revealed that 80% of them thought they were delivering excellent service to their customers but only 8% of the customers agreed with them! This is likely because [...]