Articles

Emerging Markets in the Medical Device Industry

In recent years, the market for medical devices has grown substantially in China, Mexico and Brazil. Many medical device companies are looking to these emerging markets for consistent revenue growth. China is currently the third largest market in the world [...]

Adapt the innovation process to the challenge

I have always thought that innovation management should be simple. Most of the CEOs I talk to agree with this approach, yet, when we start to dig into their innovation process.....it's a mess. The process is often complicated and owned only by one department [...]

5 tips for creating a strong product strategy

The “old school” way of creating a product strategy is to perform market research and business analysis and then put together a well-planned document that describes the steps to be taken in order to produce the product. Today, however, product development [...]

Innovation: How to become fast and furious

These days most companies are actually technology companies. Think connected watches, driver less cars and automated assembly lines. And in technology, speed is the name of the game; the quicker a company can innovate and produce a product the better it fares [...]

Lippincott: A culture of innovation through design thinking.

When the CEO of the company that invented the Coca-Cola swirl and the Starbucks logo agrees to share some of his secrets, we should all listen carefully. Rick Wise of Lippincott writes about how his company melds creativity and practicality to make the most [...]

Innovation Engine

How do you develop the right product for the future today? This is not an easy task, so many companies simply throw as many features as possible on to the product and hope for the best. This method is of course ineffective and not economically sound. Luckily [...]

User Research: Tips for better design inputs

I am always fascinated by how little companies know about their customers. Lack of knowledge about customers’ wants and needs is especially prevalent in B2B and B2B2C businesses. source: www.featurepics.com In a Business to Business model, knowing what [...]

Product strategy: Why is usability testing important?

source: hubpages.com How often have you purchased a new product and had trouble figuring out how to use it? How many products do you have in your home whose myriad functions you barely take advantage of? When a product is easy to use, we barely notice, but [...]

Voice of the Customer in the healthcare industry

We’ve been talking about Voice of the Customer and how it can glean insights which help improve and innovate products and services. But who are the customers when we talk about healthcare? Actually, there are two types of customers. Despite the fact that in [...]

Design Thinking. Design what?

A short video (3 minutes) that clearly explains what is Design Thinking. http://youtu.be/3sOeSkTUTA0 As suggested, the 1 + 5 steps process is describded: 1. Set up a creative working environment 2. Talk to your stakeholders (i.e. users, distributors, [...]