Articles

Stakeholder mapping as a springboard to innovation

An excellent product or service best serves all the people who interact with it. The majority of these people may be customers, but other stakeholders may include business owners, employees, investors, partner organizations, suppliers and a particular [...]

How Design Thinking and Customer Journey are related?

One of the key principles of design thinking is that it is customer-based. Before attempting to innovate a product which will best serve your customer, it’s important to understand how a potential customer becomes an actual customer, and how he interacts [...]

The search for the perfect Customer Experience is killing innovation

Proponents of big data leverage it to connect to customers and respond to their needs. The way they do this is by surveying as many customers as possible and - based on those surveys - defining what works and what doesn't. Big data can indeed provide some [...]

Design thinking and a $25 incubator: A case study

Students at the Stanford d. school were challenged to design a less expensive incubator for babies born prematurely in Nepal. The students traveled to Nepal to meet with families and doctors and see the problem for themselves. During the trip, they were [...]

Healthcare Provider Consolidation

In the last decade, we have seen a trend of healthcare provider consolidation, in addition to the trend of increasing regulation we spoke about in a previous post. In order to provide higher quality care at lower costs, hospitals are being acquired by major [...]

Design thinking brings clean drinking water to India

In 2007, Paul Polak established Windhorse International, a private company with the goal of creating social ventures benefitting 100 million people or more. The first project of this innovative company was Spring Health, aimed at bringing clean drinking water [...]

Effectiveness trumps efficiency

When you observe and interact directly with your customer, you get much richer information than with a simple survey. It’s true that this requires more effort on your part, but it is ultimately a much more effective way of gathering data and will help you [...]

What are the major trends in Medical Devices and Healthcare for 2015?

[slideshare id=42321319&doc=healthcareandmedicaldevicetrendsfor2015-bytriode-141203135824-conversion-gate01]   Patrick Sirois www.triode.ca At Triode, we specialize in developing new products and services for complex industries like medical [...]

How to succeed in the fuzzy front end

Everything you do before starting an innovation project is called the “front end.” Some call this the fuzzy front end…because they’re unsure of what should happen. Most managers have a tendency to manage the fuzzy front end like all other phases, [...]

Medical devices, the FDA and reimbursement

At the recent AdvaMed conference, held in Chicago in October 2014, many of the speakers discussed changes in the medical device industry, especially regarding FDA and reimbursement procedures. In past years, the FDA was much criticized, but this year the [...]