Articles

Why should your customers buy from you?

Innovation isn't easy! If you want to stand out from the competition you may be tempted to change your customers’ behavior. Why should they buy your product or service? That is the question. You must give them a very good reason. Effective innovation [...]

Process or output?

I often meet directors and vice presidents who question their product development process (PDP) or Stage-Gate. They blame failure to bring innovation to the market on poor process. These C-suites (often very well-educated individuals) tend to forget just one [...]

How to innovate? An inspiration source from Intuit.

Suzanne Pellican, chief design strategist for Intuit Small Business Group, presented at a Back End of Innovation 2013 a few weeks ago in Mountain View, California. Over the last five years Intuit has knitted innovation into the core fabric of the company  [...]

Innovation means failure... well most of the time!

Learning from someone else's failure is the best way to improve your pratices. But remember: You have to Fail often in order to Succeed. So embrace your failures! [slideshare id=29969921&doc=thebestproductandbrandfailuresof2013-140113131714-phpapp02] [...]

Top CES 2014 Trends

The Top CES Trends as seen by Tech Geek and GroupM Chairman-DEO Irwin Gotlieb. 4K TV, Wearable Tech, Connected Homes and Auto Innovation The annual Consumer Electronics Show tour hosted by GroupM's Irwin Gotlieb not only stands out for its longevity but for [...]

10 Practices That Drive Innovation

Innovation means more than just new products or services. It means improving the process of creating those products, or selling them, or experiencing them, or even improving the ways we manage the people who do all of the above. Perhaps my favorite definition [...]

Innovation pitfalls

The innovation pathway hides many pitfalls. Here is choice of actions or omissions which will guarantee "The Poor Innovation Management Prize": Do not communicate with employees about innovation objectives, goals, etc. Make clear to staff that innovation is [...]

What is your innovation intent?

Vijay Govindarajan and Jatin Desai published, last September, an interesting article on innovation intent : Innovation intent answers the question, “What will innovation give me that nothing else will?” It clarifies strategic direction for your innovation [...]

How non-customers can help innovation

HBR has recently published a really interesting post on the potential non-customers is generating innovation in an organization. Some of the most successful and disruptive innovations stem from a company’s ability to tap into demand from non-customers in its [...]

IS MORE PRODUCT INNOVATION REALLY NECESSARY?

Innovation has long been an important part of business. No matter what industry you’re in, innovation is often what sets your business apart from the crowd. See on www.forbes.com [...]