Stakeholder mapping as a springboard to innovation
Wednesday, February 11, 2015
An excellent product or service best serves all the people who interact with it. The majority of these people may be customers, but other stakeholders may include business owners, employees, investors, partner organizations, suppliers and a particular [...] What are the major trends in Medical Devices and Healthcare for 2015?
Thursday, December 4, 2014
[slideshare id=42321319&doc=healthcareandmedicaldevicetrendsfor2015-bytriode-141203135824-conversion-gate01]
Patrick Sirois
www.triode.ca
At Triode, we specialize in developing new products and services for complex industries like medical [...] 
What is Voice of the Customer? It's not your typical market study!
Wednesday, June 11, 2014
A crucial part of a successful product strategy is understanding what the customers' needs are. This process if called Voice of the Customer (VOC) and should be conducted as soon as possible in the product development.
Information should be gathered from a [...] 
Why you should invest in product strategy
Wednesday, June 4, 2014
You’ve developed a great new product and are ready to launch it to the world. Any good business strategist will tell you that before you launch, you need a product strategy. A product strategy is defined by businessdictionary.com as “a plan for marketing a [...] 
Who are the product managers?
Wednesday, April 16, 2014
Product management is an organizational lifecycle function within a company dealing with the planning, forecasting, or marketing of a product or products at all stages of the product lifecycle.
A product manager investigates, selects and drives the [...]