Articles

How to get into customers’ heads

The most important factor in the success of a new product or service is how the customers feel about it. Development teams need to have a clear view of what is important to customers in their industry and in general so they can create a product which meshes [...]

Is innovation really important in your company?

Here's a few indications that it is: The "i" word is often heard in meetings and in hallway discussions Innovation is considered as a long term investment strategy Creativity and new ideas Failure is not considered as an "end" but rather as a "start" [...]

Why innovate? 8 reasons to convince you!

Theses days the "i" word is used in many ways. Still, innovation is the best way to get noticed and grow your business. So why should you innovation? To survive To flee the red ocean To increase profit margins To take advantage of new opportunities To [...]

Innovation is about unreasonable hypothesis!

Most business consultants tend to focus on the "how" (i.e. Processes, tools, pratices, etc.). At Triode we try to focus on the "What". What is needed in the market? What if your current customers did not need our product or service anymore? With a disruptive [...]

Why did Google suspend Google Glass?

Wearable tech is a much talked-about trend, but the demise of Google Glass would seem to suggest that it’s not here just yet. Google Glass is an internet-connected eyewear that was tested and marketed for two years. In January, Google announced that it would [...]

Stakeholder mapping as a springboard to innovation

An excellent product or service best serves all the people who interact with it. The majority of these people may be customers, but other stakeholders may include business owners, employees, investors, partner organizations, suppliers and a particular [...]

How Design Thinking and Customer Journey are related?

One of the key principles of design thinking is that it is customer-based. Before attempting to innovate a product which will best serve your customer, it’s important to understand how a potential customer becomes an actual customer, and how he interacts [...]

The search for the perfect Customer Experience is killing innovation

Proponents of big data leverage it to connect to customers and respond to their needs. The way they do this is by surveying as many customers as possible and - based on those surveys - defining what works and what doesn't. Big data can indeed provide some [...]

Healthcare Provider Consolidation

In the last decade, we have seen a trend of healthcare provider consolidation, in addition to the trend of increasing regulation we spoke about in a previous post. In order to provide higher quality care at lower costs, hospitals are being acquired by major [...]

Effectiveness trumps efficiency

When you observe and interact directly with your customer, you get much richer information than with a simple survey. It’s true that this requires more effort on your part, but it is ultimately a much more effective way of gathering data and will help you [...]