Articles

Top 10 mistakes to avoid in a product launch

Developing a new product is no easy task, but once you have overcome that hurdle, it’s time for the next challenge – an effective product launch. When a product launch succeeds it provides early revenue, a competitive edge and a foundation for future [...]

Innovation requires customer understanding

I have led many innovation projects over the last 17 years and I have come to understand that a large number of new product development projects go south because of poor definition and/or lack of customer understanding. A good way to avoid this problem and [...]

The Product Line Manager role at New Balance

Claire Wood from New Balance explains in 3 minutes what is her role as a Product Line Manager. https://www.youtube.com/watch?v=cZDJFpxl3tE Patrick Sirois [email protected] www.triode.ca At Triode, we specialize in developing new products and services for [...]

Patient-centered innovation

Researchers and product developers spend billions of dollars looking for solutions to chronic pain, diseases and diagnosis methods. But, perhaps unsurprisingly, much of the medical innovation in the industry is a result of ideas imagined by medical [...]

The advantages of ISO 13485 certification

In 2003, ISO 13485 became the standard quality management system for the design and manufacture of medical devices. Companies which demonstrate that their devices are effectively implementing and maintaining the quality requirements can be certified by the ISO [...]

How will robotics affect the healthcare industry?

Medical robots cover a broad range of medical devices, from surgical assistants to exoskeletons and companion or assistive robots. These new devices are involved in all aspects of healthcare, including therapy, rehabilitation and patient monitoring. Robotics [...]

Does patient-centered care really work?

“Patient-centered care” is an oft-touted ideal in health care today, so a group of researchers decided to find out whether it really works. Peter Reed, Douglas A Conrad, Susan E Hernandez, Carolyn Watts and Miriam Marcus-Smith examined healthcare reform in [...]

Why the automotive industry needs to innovate to keep customers happy

These days, 55% of consumers say they won’t buy a car if it doesn’t have the technology they want. Car purchasing is no longer about the vehicle’s performance. Instead, customers are more interested in futuristic features which make the car more than a [...]

White space as a model for innovation

White space is basically a gap your company has not yet filled. It may be a space that is totally empty, not filled by anyone, but it might be a space that other companies occupy but that your brand could benefit from being in as well. Think of white space as [...]

What to do after a Voice of Customer?

  Over the last few weeks we have talked a lot about market analysis and Voice of Customers (VoC) in this blog. But if you want to get a good return on investment from your VoC, you must take action. How do you go about doing this? This post provides [...]