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Design Thinking. Design what?

Thursday, June 26, 2014
A short video (3 minutes) that clearly explains what is Design Thinking. http://youtu.be/3sOeSkTUTA0 As suggested, the 1 + 5 steps process is describded: 1. Set up a creative working environment 2. Talk to your stakeholders (i.e. users, distributors, [...]

How to use Voice of Customer to innovate

Wednesday, June 18, 2014
If you are going to create a product that fulfills the needs of the customer, you have no choice but to listen to what the customer has to say. Steve Jobs had been known to say that all of Apple's breakthrough innovations have come from listening to customers [...]

What is Voice of the Customer? It's not your typical market study!

Wednesday, June 11, 2014
A crucial part of a successful product strategy is understanding what the customers' needs are. This process if called Voice of the Customer (VOC) and should be conducted as soon as possible in the product development. Information should be gathered from a [...]

Why you should invest in product strategy

Wednesday, June 4, 2014
You’ve developed a great new product and are ready to launch it to the world. Any good business strategist will tell you that before you launch, you need a product strategy. A product strategy is defined by businessdictionary.com as “a plan for marketing a [...]

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