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How non-customers can help innovation

Tuesday, October 22, 2013
HBR has recently published a really interesting post on the potential non-customers is generating innovation in an organization. Some of the most successful and disruptive innovations stem from a company’s ability to tap into demand from non-customers in its [...]

IS MORE PRODUCT INNOVATION REALLY NECESSARY?

Tuesday, October 1, 2013
Innovation has long been an important part of business. No matter what industry you’re in, innovation is often what sets your business apart from the crowd. See on www.forbes.com [...]

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