Innovation isn't easy! If you want to stand out from the competition you may be tempted to change your customers’ behavior. Why should they buy your product or service? That is the question. You must give them a very good reason.

Effective innovation provides a simple solution to a problem or satisfies a customer’s need. Generate opportunities for innovation by visiting your customers and interacting with those most loyal ─ and with the competition, too. Monitor trends and above all, try not to fall in love with your idea!

Patrick Sirois