Articles

5 principles of patient-centered care

Healthcare reform is moving in the direction of patient-centered care, allowing patients and their families to be actively involved in their own health. This is not just a catch phrase; it’s a radical rethinking of how the healthcare system treats sick [...]

Why the automotive industry needs to innovate to keep customers happy

These days, 55% of consumers say they won’t buy a car if it doesn’t have the technology they want. Car purchasing is no longer about the vehicle’s performance. Instead, customers are more interested in futuristic features which make the car more than a [...]

White space as a model for innovation

White space is basically a gap your company has not yet filled. It may be a space that is totally empty, not filled by anyone, but it might be a space that other companies occupy but that your brand could benefit from being in as well. Think of white space as [...]

Using analogous situations to inspire the design thinking process

One of the principles of design thinking is that innovators need to get into their customers’ heads to understand their wants and needs, pain points and customer experience. One way to do that is to compare your customers’ journey with an analogous [...]

What to do after a Voice of Customer?

  Over the last few weeks we have talked a lot about market analysis and Voice of Customers (VoC) in this blog. But if you want to get a good return on investment from your VoC, you must take action. How do you go about doing this? This post provides [...]

Market Research: How to ask your customers questions

A big part of market research is asking customers direct questions. Surveys and questionnaires are an excellent tool for finding out what your customers want and need and getting their feedback on your product. Unfortunately, most companies ask their customers [...]

Medical device industry outlook

A survey conducted by Emergo Group indicates that sales growth in 2014 was lower than in 2013. A number of factors may have contributed to this negative change. Firstly, the European economy has been in a slump for several years now. This has affected [...]

Is the medical device industry in crisis?

The medical device industry has been led by the United States for many years. According to Forbes, the sector employs 400,000 Americans directly and provides jobs for almost 2 million more people. The medical device industry is one of the few American [...]

Design thinking is not a replacement for product strategy

Design thinking opens up new avenues for innovation that your company had not thought of before. Instead of overthinking, over-analyzing and focusing on minimizing risks, design thinking allows you to stop deliberating and start acting. On the other hand, [...]

Key factors impacting accelerated innovation

  Innovation and agility are "a must" in business these days. Regardless of the industry you are in, innovation is key to success. Why? Because CHANGE is the only constant. Some of the pitfalls you are probably encountering today are: • Trying to [...]