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Articles

Design thinking is not a replacement for product strategy

Thursday, April 2, 2015
Design thinking opens up new avenues for innovation that your company had not thought of before. Instead of overthinking, over-analyzing and focusing on minimizing risks, design thinking allows you to stop deliberating and start acting. On the other hand, [...]

Key factors impacting accelerated innovation

Wednesday, March 25, 2015
  Innovation and agility are "a must" in business these days. Regardless of the industry you are in, innovation is key to success. Why? Because CHANGE is the only constant. Some of the pitfalls you are probably encountering today are: • Trying to [...]

How to conduct usability testing for medical devices

Wednesday, March 18, 2015
When testing medical devices (or any new products) for usability, it’s important to test both the device and the manual/instructions that go along with it. Usability testing is meant to pinpoint sources of confusion, information that is missing or out of [...]

Find flaws in your design through user shadowing

Wednesday, March 11, 2015
How do your customers interact with your product? What problems do they encounter in its use? The best way to find the answers to these questions is by “shadowing” them as they use it. This means following them around, filming, photographing or taking [...]

How design thinking saved Airbnb from failure

Monday, March 9, 2015
When Airbnb was just a small startup, its founders participated in Y Combinator’s program for startups to improve their position and refine their pitch to investors. They sat with design thinker Paul Graham and tried to figure out why bookings were so low [...]

How to get into customers’ heads

Wednesday, March 4, 2015
The most important factor in the success of a new product or service is how the customers feel about it. Development teams need to have a clear view of what is important to customers in their industry and in general so they can create a product which meshes [...]

Is innovation really important in your company?

Monday, March 2, 2015
Here's a few indications that it is: The "i" word is often heard in meetings and in hallway discussions Innovation is considered as a long term investment strategy Creativity and new ideas Failure is not considered as an "end" but rather as a "start" [...]

Why innovate? 8 reasons to convince you!

Wednesday, February 25, 2015
Theses days the "i" word is used in many ways. Still, innovation is the best way to get noticed and grow your business. So why should you innovation? To survive To flee the red ocean To increase profit margins To take advantage of new opportunities To [...]

Innovation is about unreasonable hypothesis!

Monday, February 23, 2015
Most business consultants tend to focus on the "how" (i.e. Processes, tools, pratices, etc.). At Triode we try to focus on the "What". What is needed in the market? What if your current customers did not need our product or service anymore? With a disruptive [...]

Why did Google suspend Google Glass?

Wednesday, February 18, 2015
Wearable tech is a much talked-about trend, but the demise of Google Glass would seem to suggest that it’s not here just yet. Google Glass is an internet-connected eyewear that was tested and marketed for two years. In January, Google announced that it would [...]
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