Articles

Two minutes to understand what is an INSIGHT

This video of a little more than two minutes clearly explains how to recognize an "insight". I like particularly the definition of an "insight". We recognize it according to 3W 1. What does the customer doing? 2. Why does he do it? 3. Wow, Nobody had [...]

How to shake a sleepy market?

 A recent article by FastCo caught my attention. The electric toothbrush market is stagnant since a few years. How can one of the two conglomerates, Oral-B or Philips, reinvent its products or offer to grab new market share? Well, maybe just like Kodak [...]

Adaptability: Key to your success

When a business finally reaches some growth, it's important to consider one aspect that is not talked about enough regarding innovation – flexibility and adaptability. What organizations need to take into this new period of growth is the need to be [...]

Market Studies: 3 tools of the Voice of Customer approach

Are you listening to your customers and effectively meeting their needs? Listening can be hard work, so it’s important to use the right tools to get the information you need for innovation. These three methods to determine Voice of Customer have been shown [...]

6 tools for conducting Voice of the Customer studies

How do your customers feel about your product? What innovation would make your product a real game-changer? What is preventing the product from being truly excellent? These questions are extremely important for any business looking to innovate. We’ve [...]

New game changing technologies in the medical industry

Technologies which were created with other industries in mind have also impacted the way medical devices are being designed and built. Twenty-first century technology is drastically changing how we manage our health as well as how healthcare is provided and [...]

The Empowered Customer Movement in Healthcare

Increased globalization and technological change are leading the global healthcare industry away from the old physician-based system to one in which the customer is at the center. Customer service has become central to all businesses, and healthcare is no [...]

What you can learn from extreme customers

Traditional marketing teaches businesses to identify and map out the wants and needs of their typical customer. In addition to this technique, design thinking asks companies to look at their extreme customers. These are customers on either end of the spectrum [...]

Launching your product the right way

Companies invest millions of dollars each year developing new products and trying to increase their revenues and profitability. Some of these products succeed but unfortunately most are failures. Product launch activities have a lot to do with the success rate [...]

5 principles of patient-centered care

Healthcare reform is moving in the direction of patient-centered care, allowing patients and their families to be actively involved in their own health. This is not just a catch phrase; it’s a radical rethinking of how the healthcare system treats sick [...]